Master Service Agreement & Statement of Work
Version 1.0 • Formalized for Client Engagements Starting August 2026
Select Package Statement of Work (SOW):
Review the exact deliverables, SLA, and pricing variables for your growth service level.
1. Purpose & Parties to Agreement
This Master Service Agreement (“Agreement”) is entered into between Virtufy (“Service Provider”) and the subscribed organization (“Client”). This Agreement incorporates the general Terms of Service, the Privacy Policy, and the package-specific Statement of Work detailed below.
LEAD ENGINE Package Retainer
Connected customer acquisition, conversion landing pages & fast CRM follow-up
- Everything included in the GROW package
- Campaign setup, management & daily optimization on 1 primary paid channel (Meta or Google Ads)
- High-converting dedicated landing page creation, copywriting & hosting
- Full UTM attribution & server-side conversion tracking setup
- Lead capture forms with instant WhatsApp notification dispatch
- Managed CRM pipeline configuration with lead stage progression
- Weekly ad creative refreshing, negative keyword maintenance & A/B testing
- Weekly sprint check-ins with delivery team
2. Client Review & Approval SLA
Timely client feedback is essential to maintaining campaign velocity. Draft reels, ad copies, landing page wireframes, and promotional graphics will be posted to the Approval Center in the Client Portal.
- 7-Day Approval Window: Client agrees to review and provide approval or revision feedback within seven (7) business days of submission.
- Revision Scope: Up to two (2) rounds of revision per creative draft within the active monthly sprint.
- Automatic Scheduling: If no feedback is provided within seven business days, items may be provisionally scheduled to prevent campaign stall.
3. Media Budget & Separate Ad Spend
The monthly retainer covers professional services, strategy, creative production, tracking setup, landing page maintenance, and continuous optimization. Direct media budget payable to advertising networks (Meta Ads, Google Ads) is strictly separate.
The client maintains direct payment instruments on their respective advertising accounts. Virtufy does not collect markup or hold custody over client advertising spend.
4. Intellectual Property & Asset Ownership
100% Client Ownership of Brand Assets: Upon full payment of the monthly retainer, Client retains full ownership of all custom video reels, graphic designs, landing page copy, and customer leads generated during the engagement.
Virtufy Platform Rights: Virtufy retains exclusive ownership of underlying software code, proprietary automations, agent frameworks, UI design components, and analytical models.
5. Retainer Pricing & GST Invoicing Breakdown
6. Term, Renewal & Cancellation
This Agreement operates on a rolling 30-day sprint cycle. Either party may cancel the retainer by providing seven (7) business days written notice prior to the end of the active monthly cycle, as described in our Refund & Cancellation Policy.
7. Governing Law & Dispute Resolution
This Agreement is governed by the laws of India. Any disputes arising from or in connection with this Agreement shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra.
Ready to activate your growth retainer?
Choose your starting package during onboarding, review the digital agreement, and begin your sprint.